June 29, 2012
Who Are Lavera?
Lavera is a brand name, they are a cosmetics company that have been in business since 1987. Their company name means “truth” and represents their company ethos and vision to use only high quality natural ingredients in their cosmetics. Thomas Haase, the founder and owner of Lavera suffered from dermatitis in his childhood (from the age of 2 to be precise) and suffered many reactions to cosmetic and personal hygiene products. In his teens he went on to work with natural ingredients, developing alternatives for those that have sensitive skin.
What are Natural Cosmetics?
Natural Cosmetics & organic cosmetics are beauty products that have been designed to contain no toxic, harmful or man made chemicals that could be harmful to the user of the product. Natural cosmetics usually use various parts of plants and trees to create a natural blend of ingredients that deliver the same treatment to the skin as standard cosmetics, just without the harmful ingredients.
In 2012 the market for natural cosmetics is still growing and set to expand even further as the market share increases. Many natural cosmetic product prices have also settled at around the same average price as standard cosmetics meaning a higher rate of conversion amongst potential customers from the previous years.
What Is Unique About Lavera Natural Cosmetics?
Lavera natural cosmetics is a company that not only have personal hands on experience with skin allergies and irritations but also prides itself on its products contents, they have a ingredient commitment and also have received many awards for its products. They don’t just make Organic Cosmetics and natural cosmetics, they research, design and then manufacture the products, playing extremely high attention to the feedback on the products.